INDUSTRY AND MARKET EXPERTISE

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Boardroom and C-Suite

Curated Intelligence(TM):  An Almost Unfair Advantage. Posted by on Sep 22, 2016

CPG

The Next Battle For Retail: Convenience – Part 2 Posted by on Jul 29, 2020

Digital Consumer Lifestyle

Advertising on TikTok Posted by on Feb 8, 2021

Featured

The emergence of the power of our Polycultural Society fueled by the chasm in Social Economics Posted by on Aug 24, 2016

Healthcare

The Hot Topic in Health: Preventative Healthcare Posted by on Mar 9, 2015

Insurance

Millennial Homeownership and Renter’s Insurance Posted by on Jul 14, 2014

Latin America

The COVID-19 Consumer Posted by on Oct 6, 2020

Multicultural Marketing

Olympic Sized Branding Opportunity Posted by on May 15, 2015

Nonprofit

Involving Millennials in Nonprofit Organizations Posted by on Sep 5, 2014

SJ Consulting

The Fragility of Brands in a Culturally Blind Society Posted by on Jul 25, 2016

Total Market

Exposing the Millennial Myth – What’s the real deal? Posted by on Jun 13, 2014

Travel and Leisure

Chicago and Mexico City: How Sister Cities Boost Tourism and the Economy Posted by on Dec 16, 2014
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Recent Posts

eCommerce Acceleration: Part 2

The following post is part 2 of a 2 part series.    The fastest-growing product categories were once the laggards: Food & Beverage, Health, personal care, and beauty. This represents a larger shift in purchasing behavior from discretionary goods to essential goods. This shift has been driven by the unusual circumstances of...

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eCommerce Acceleration: Part 1

The following post is part 1 of a 2 part series. According to eMarketer, eCommerce is expected to reach $709 billion in 2020 which represents a 18% increase from last year. This equates to 14.5% of total retail sales which is a significant jump from 11% last year. If you exclude gas and auto category sales which are predominantly...

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Curated Intelligence(TM): An Almost Unfair Advantage.

Sep 22, 16 Curated Intelligence(TM):  An Almost Unfair Advantage.

Posted by in Boardroom and C-Suite

The Vice President at my client was agitated. A new competitor had been positioning itself as the market leader in signing contracts with the National Institutes of Health and the National Cancer Institute with noticeable press coverage and a well-delivered marketing message. “I want to know if they really are competition for...

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The emergence of the power of our Polycultural Society fueled by the chasm in Social Economics

The digital revolution has fueled the emergence of the voices that make up our Polycultural society, and their strength and power are louder than words. Its economic …and increasing! While corporate and government leaders may have prepared more adequately to adjust and respond to the not-so-new emerging trends, they did not....

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