INDUSTRY AND MARKET EXPERTISE

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Boardroom and C-Suite

Curated Intelligence(TM):  An Almost Unfair Advantage. Posted by on Sep 22, 2016

CPG

The Next Battle For Retail: Convenience – Part 2 Posted by on Jul 29, 2020

Digital Consumer Lifestyle

The COVID-19 Consumer Posted by on Oct 6, 2020

Featured

The emergence of the power of our Polycultural Society fueled by the chasm in Social Economics Posted by on Aug 24, 2016

Healthcare

The Hot Topic in Health: Preventative Healthcare Posted by on Mar 9, 2015

Insurance

Millennial Homeownership and Renter’s Insurance Posted by on Jul 14, 2014

Latin America

The COVID-19 Consumer Posted by on Oct 6, 2020

Multicultural Marketing

Olympic Sized Branding Opportunity Posted by on May 15, 2015

Nonprofit

Involving Millennials in Nonprofit Organizations Posted by on Sep 5, 2014

SJ Consulting

The Fragility of Brands in a Culturally Blind Society Posted by on Jul 25, 2016

Total Market

Exposing the Millennial Myth – What’s the real deal? Posted by on Jun 13, 2014

Travel and Leisure

Chicago and Mexico City: How Sister Cities Boost Tourism and the Economy Posted by on Dec 16, 2014
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Recent Posts

The COVID-19 Consumer

The COVID-19 outbreak came and changed the world in a way nobody could have imagined, creating a “new normal” as people adjust to living in the middle of a pandemic. Due to the medical crisis, most brands stopped their advertising campaigns and activations since the future was uncertain and they didn’t want to...

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The Next Battle For Retail: Convenience – Part 2

The following post is part 2 of a 2 part series. Mobile Commerce and Voice have emerged as hot topics in the space but both suffer from friction issues. On the mobile front, there is a wide monetization gap between where people spend their time and where they spend their money. Mobile may account for almost 80% of the time spent...

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The Next Battle For Retail: Convenience – Part 1

The following post is part 1 of a 2 part series.    Digital behaviors have become dominant in a lot of everyday household purchasing categories and influences how we entertain ourselves, how we move from point A to point B, and what we wear and how we source it. We’ve seen those similar trends start to emerge in other adjacent...

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eCommerce Acceleration: Part 2

The following post is part 2 of a 2 part series.    The fastest-growing product categories were once the laggards: Food & Beverage, Health, personal care, and beauty. This represents a larger shift in purchasing behavior from discretionary goods to essential goods. This shift has been driven by the unusual circumstances of...

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