The following post is part 2 of a 2 part series. Mobile Commerce and Voice have emerged as hot topics in the space but both suffer from friction issues. On the mobile front, there is a wide monetization gap between where people spend their time and where they spend their money. Mobile may account for almost 80% of the time spent...
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The following post is part 1 of a 2 part series. Digital behaviors have become dominant in a lot of everyday household purchasing categories and influences how we entertain ourselves, how we move from point A to point B, and what we wear and how we source it. We’ve seen those similar trends start to emerge in other adjacent...
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The following post is part 2 of a 2 part series. The fastest-growing product categories were once the laggards: Food & Beverage, Health, personal care, and beauty. This represents a larger shift in purchasing behavior from discretionary goods to essential goods. This shift has been driven by the unusual circumstances of...
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The following post is part 1 of a 2 part series. According to eMarketer, eCommerce is expected to reach $709 billion in 2020 which represents a 18% increase from last year. This equates to 14.5% of total retail sales which is a significant jump from 11% last year. If you exclude gas and auto category sales which are predominantly...
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By Jenny Bergman, Junior Executive Intern at The San Jose Group Motivated by the massive winter storm that spoiled in-store shopping plans and prevented presents from arriving on time, consumers got a head start on their holiday shopping this year. The holiday season accounts for more than one-fifth of retailer’s sales for...
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By George L. San Jose, President and Chief Creative Officer Marketers are always searching for how and where to get the best ROI, and the answer is always the same: brands that develop creative insights aligned with consumer needs and expectations and allocate adequate resources to reach their target consumer will always achieve...
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