In March 2019, the newest social media platform “TikTok” surpassed 1 billion downloads, according to Reuters. In 2020, it surpassed 2 billion. In what feels like a blink of an eye, the app has gained international popularity and importance. A couple of months ago, we saw it as a silly platform for middle-schoolers. Like a failed...
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According to Forbes magazine, one-third of the world’s population will be on social media in 2021. Investing in a strong social media presence should be a priority for any brand and company looking to expand this year. As the world still tackles a pandemic, the usage of social media has grown. Not only with new users but...
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The COVID-19 outbreak came and changed the world in a way nobody could have imagined, creating a “new normal” as people adjust to living in the middle of a pandemic. Due to the medical crisis, most brands stopped their advertising campaigns and activations since the future was uncertain and they didn’t want to...
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The following post is part 2 of a 2 part series. Mobile Commerce and Voice have emerged as hot topics in the space but both suffer from friction issues. On the mobile front, there is a wide monetization gap between where people spend their time and where they spend their money. Mobile may account for almost 80% of the time spent...
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The following post is part 1 of a 2 part series. Digital behaviors have become dominant in a lot of everyday household purchasing categories and influences how we entertain ourselves, how we move from point A to point B, and what we wear and how we source it. We’ve seen those similar trends start to emerge in other adjacent...
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The following post is part 2 of a 2 part series. The fastest-growing product categories were once the laggards: Food & Beverage, Health, personal care, and beauty. This represents a larger shift in purchasing behavior from discretionary goods to essential goods. This shift has been driven by the unusual circumstances of...
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