Five Ways Increasing Multicultural Enrollment Helps the Economy

By Cassandra Bremer, Content Manager and Developer and Troy Pritchard, Junior Executive- San Jose Group College campuses around the country often house the most multicultural and diverse communities in the U.S. As summer comes to a close, colleges nationwide have begun welcoming students back to campuses for the fall semester, now...

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Comparing State-Run and Federal-Run Exchanges

By Martha C. Rivera, Director of Strategy and Insights with the support of Nicha Ruchirawat, Junior Executive As the deadline for implementing health insurance exchanges approaches, nearly half the states in the Union have declared to participate in federal-run exchanges (FFE), while the remaining will establish state-run exchanges...

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Federal Health Exchange for ACA Reluctant States and the Multicultural Population

By Martha C. Rivera, Director of Strategy and Insights Perhaps not many people in the country have had the opportunity or the interest to recognize that, for the good and for the bad, the Obamacare reform implicates a structural, break-through change in the country’s health system. Additionally, as the implementation of the reform...

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Will Reluctant States End Up Embracing the Health Reform?

By Martha C. Rivera, Director of Strategy and Insights Likely, everybody in the country has heard something about the fierce battle that surrounded health care reform. Lawsuits, Supreme Court appeals, federal funding rejections and prohibiting implementation via state laws of one or several of the ACA components were highly visible...

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TV and Digital Communications in the Era of Health Insurance Branding

By Martha C. Rivera, Director of Strategy and Insights With the support of Nicha Ruchirawat, Junior Executive At a moment when U.S. health insurance companies must have already realized that the Obamacare reform imposes serious marketing efforts from their part to effectively engage health insurance audiences, a key question is...

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The Importance of Health Insurance Branding in the ACA Era Part 2

By Martha C. Rivera, Director of Strategy and Insights with the support of Nicha Ruchirawat, Junior Executive Employers are not going to be health insurance companies’ main targets anymore for marketing and communications platforms. State health exchanges will provide consumers with freedom to independently browse the health plans...

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