By Killian Knowles, Junior Executive at The San Jose Group Are insurers wasting their efforts on Millennials? Homeownership in the U.S. has officially dropped down to the lowest point since 1995, according to the U.S. Census Bureau, causing new generations to tap into alternative methods of housing, mainly renting. With home prices...
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Decision makers always want to know how to get the biggest ROI from multicultural markets, and that answer is simple: if brands truly invest— allocating time, money and assets to the effort—the market will provide them the biggest return. With the summer speeding by and companies finalizing their planning strategies for 2014,...
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By Ebonne Just, Account Supervisor- Public Relations It’s no secret. The United States is becoming more racially and ethnically diverse reflecting the major influence immigration has had on both the size and age structure of the U.S. population. The Huffington Post recently reported that by 2043, there will no longer be a racial...
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By Martha C. Rivera, Director, Strategy and Insights and Beata Luczywek, Junior Account Executive Education is a growing trend among multicultural markets. Today, a significantly greater portion of Hispanics and African Americans has a high school diploma than 12 years ago. Dropout rates from 2000 to 2012 have decreased...
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By: George L. San Jose, President and CCO of The San Jose Group Major advertisers will soon have approximately 11 million more reasons to establish a robust multicultural marketing program. For the second time in thirty years, the Hispanic population in the United States could grow by millions overnight. As the government continues...
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By Martha C. Rivera, Director, Strategy and Insights The estimated buying power that U.S. multicultural consumers will attain by 2015 is more than three trillion dollars. Marketers have realized long ago that the buying power of the Hispanic population grows significantly from year to year. However, many are not aware that the...
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