Insurance Archives - Page 2 of 14

Don’t Drink the Kool-Aid: Marketing to the Reality versus the Buzz

Mar 13, 13

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

By: George L. San Jose, President and CCO I’ve been in the marketing and advertising profession long enough to see the good, the bad and the ugly. I’m well aware of the kid gloves typically used when broaching the topic of multiculturalism in today’s market. Committing to the spirit of new media, where everyone has a voice that...

Affordable Care Act (Healthcare Reform) and Multicultural Populations cont.

Jan 22, 13

Posted by George San Jose in Healthcare, Insurance

We continue our 12 part blog series on the Affordable Care Act and Multicultural Populations. How to qualify for the Tax Credit – Part 9 By Martha C. Rivera, Director, Strategy and Insights, and Alejandro Ramos-Martinez, Junior Executive To qualify for the tax credit, small businesses must cover at least 50 percent of each...

Time to Strike the Latin American Insurance Boom

Nov 13, 12

Posted by George San Jose in Insurance, Latin America

Insurance stands amid the numerous thriving industries in Latin America—and not just that kidnap ransom kind, but every kind of insurance. Liberty Mutual began Latin American insurance efforts in 1995, and Latin American countries have an opportunity for more competitors. 1 The Latin American insurance market can be broken down...

Campaigning for the Latino Vote

Nov 01, 12

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

What’s the best demographic investment your organization could make? Today, more than ever, party campaign strategists believe the answer to successful campaigning lies in America’s fastest-growing population group: Latino Americans. For the first time in American history, this year both Republican and Democratic parties selected...

#5- Do you speak my language?

Oct 30, 12

Posted by George San Jose in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

We continue our blog on 5 Reasons for Higher Ad Recall Among Hispanics. What do Budweiser, Bounty and McDonald’s have in common? They have all successfully reached the Hispanic market with Spanish language print, radio and television ads. Spanish primetime advertisement spots reach over half the Hispanic population ages 18-49,...

#4- Do you speak my language?

Oct 23, 12

Posted by George San Jose in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

We continue our blog on Five Reasons for Higher Ad Recall Among Hispanics. What do Budweiser, Bounty and McDonald’s have in common? They have all successfully reached the Hispanic market with Spanish language print, radio and television ads. Spanish primetime advertisement spots reach over half the Hispanic population ages 18-49,...