Total Market Archives - SJConsulting Blog

Exposing the Millennial Myth – What’s the real deal?

Jun 13, 14

Posted by George San Jose in Total Market

By Cassandra Bremer, Content Manager and Developer at The San Jose Group Quarterbacks throw Hail Marys; hockey players pull their goalies; advertisers post viral videos. Sure, viral videos have their place—views boost recognition, keep brands top-of-mind, increase SEO and occasionally bring viewers back to the brand’s website for...

Education Statistics of Hispanics and African Americans Infographic

Apr 24, 13

Posted by George San Jose in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

By Martha C. Rivera, Director, Strategy and Insights and Beata Luczywek, Junior Account Executive Education is a growing trend among multicultural markets. Today, a significantly greater portion of Hispanics and African Americans has a high school diploma than 12 years ago. Dropout rates from 2000 to 2012 have decreased...

11 Million More Reasons to Market to Hispanics

Apr 16, 13

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

By: George L. San Jose, President and CCO of The San Jose Group Major advertisers will soon have approximately 11 million more reasons to establish a robust multicultural marketing program. For the second time in thirty years, the Hispanic population in the United States could grow by millions overnight. As the government continues...

Ethnic Buying Power: Population Growth and Income Infographic

Apr 09, 13

Posted by George San Jose in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

By Martha C. Rivera, Director, Strategy and Insights The estimated buying power that U.S. multicultural consumers will attain by 2015 is more than three trillion dollars. Marketers have realized long ago that the buying power of the Hispanic population grows significantly from year to year. However, many are not aware that the...

Don’t Drink the Kool-Aid: Marketing to the Reality versus the Buzz

Mar 13, 13

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

By: George L. San Jose, President and CCO I’ve been in the marketing and advertising profession long enough to see the good, the bad and the ugly. I’m well aware of the kid gloves typically used when broaching the topic of multiculturalism in today’s market. Committing to the spirit of new media, where everyone has a voice that...

The Impact of Brand-Centric Hispanics on CPG Shopping Trends

Feb 12, 13

Posted by George San Jose in CPG, Multicultural Marketing, Total Market

Allocating advertising budget money is a complicated task, but one thing is simple: spending a portion of that money on the Hispanic market is a must for CPG companies to increase sales and solidify their brand as a staple in their shopping carts. In 2010, Hispanics spent over $125 billion on CPG products: 11.8 percent of total...