Developing A Multicultural Facebook Branding Strategy

Marketers struggle to find the best ways to use social media as a branding tool. With social media use rising among all demographics, shifting brand campaigning to these platforms is increasingly important, especially for marketers targeting a Hispanic audience who average 4.0 hours per week on social networks. Non-Hispanics fall...

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Highlighting Hispanic Holiday Shoppers

This week, American consumers won’t just be loosening their belts after Thanksgiving dinner, they’ll be loosening their purse strings. Retailers continue to maximize Holiday spending—with many opening their doors on Thanksgiving night. Sears and Walmart will begin Black Friday door buster deals beginning at 8:00 p.m. (with...

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America, Guess Who’s Coming to Dinner?

By Cassandra Bremer, content developer at The San Jose Group America, guess who’s coming to dinner? Hispanics! The beautiful thing about food is people have got to eat—surviving without it is an impossibility. But for the Hispanic population, food, or meals rather, are times to bring the family together and celebrate traditions....

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Campaigning for the Latino Vote

What’s the best demographic investment your organization could make? Today, more than ever, party campaign strategists believe the answer to successful campaigning lies in America’s fastest-growing population group: Latino Americans. For the first time in American history, this year both Republican and Democratic parties selected...

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#5- Do you speak my language?

We continue our blog on 5 Reasons for Higher Ad Recall Among Hispanics. What do Budweiser, Bounty and McDonald’s have in common? They have all successfully reached the Hispanic market with Spanish language print, radio and television ads. Spanish primetime advertisement spots reach over half the Hispanic population ages 18-49,...

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#4- Do you speak my language?

We continue our blog on Five Reasons for Higher Ad Recall Among Hispanics. What do Budweiser, Bounty and McDonald’s have in common? They have all successfully reached the Hispanic market with Spanish language print, radio and television ads. Spanish primetime advertisement spots reach over half the Hispanic population ages 18-49,...

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