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Travel and Leisure
By Jenny Bergman, Junior Executive at The San Jose Group An old travel tactic is boosting tourism from Mexico City to Chicago: Sister Cities. The idea of “Twin Towns” and “Sister Cities” originated after World War II as an effort to rebuild diplomatic relationships and solidify peace. Today, the concept of sister cities extends...
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By Dalton Lind, Junior Executive at The San Jose Group After a seemingly eternal winter, people have been making sure to get the most out of the summer this year. The warm weather makes it a peak season for tourism and traveling to new vacation destinations. While this has always rang true for the summer months, the way we travel...
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By Cassandra Bremer, Content Manager and Developer at The San Jose Group Each September, a growing number of marketers celebrate Hispanic Heritage Month, recognizing the growing Hispanic American community. Introduced by President Lyndon B. Johnson in 1968 as Hispanic Heritage Week and later expanded to cover a 30-day period by...
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Decision makers always want to know how to get the biggest ROI from multicultural markets, and that answer is simple: if brands truly invest— allocating time, money and assets to the effort—the market will provide them the biggest return. With the summer speeding by and companies finalizing their planning strategies for 2014,...
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As the travel industry booms during the summer months, multicultural marketing reveals itself as their secret recipe. The minority market reality has companies, especially those associated with travel, leveraging the growing minority population with new marketing strategies. In 2010, the American Hotel and Lodging Association...
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By Ebonne Just, Account Supervisor- Public Relations It’s no secret. The United States is becoming more racially and ethnically diverse reflecting the major influence immigration has had on both the size and age structure of the U.S. population. The Huffington Post recently reported that by 2043, there will no longer be a racial...
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