Do Hispanics Keep up with the Jones’? Part 3
We continue our blog on Do Hispanics Keep up with the Jones’? Make Your Ad a Melting Pot
What is “American” and how is our melting pot changing?
Music Interests
Hip-Hop, Rap, R&B, Rock and Country all make up hits in the top forties, but the music industry is constantly changing and they’re always looking for new influences and techniques for making music.
While American’s might not be listening to Salsa, main stream music artists are using Salsa and Latin musical influence in several hit songs ranging from Pop and Hip-hop to Rap and Rock. Artists like Ricky Martin, Shakira, Enrique Iglesias, Pitbull and Carlos Santana have all helped introduce and hook the American mainstream on music with Latin influence.
TV
Sitcoms, talk shows, reality television, games shows and soaps dominate the main stream broadcasting networks.
Hispanics, not only have a presence on Hispanic networks, but television actors such as George Lopez, America Ferrera and Selena Gomez have stared in shows centered around Hispanics/American characters with American style comedy and themes.
Food
Hamburgers, Cheeseburgers, freedom fries (are we still calling it that?), onion rings, pie, doughnuts, candy— basically if it’s full of deep fried, greasy goodness, it’s an American food.
Cheese burgers and apple-pie are the great Americans options, but the addition of quick service restaurants like Qdoba and Chipotle (Taco Bell isn’t our only option for a taco or burrito) broaden the American food menu options. Even the addition of breakfast burritos and wraps to the McDonald’s menu shows Hispanics have influenced the American diet.
Holidays
Independence Day, Presidents Day, Memorial Day, Labor Day, Columbus Day—our holidays tend to reflect our History, while other countries might have holidays focused on religions.
How have Hispanic’s influenced Holidays? In addition to the much celebrated Cinco de Mayo, Hispanics have also generated recognition for other Hispanic Holidays such as Puerto Rican Independence Day, Mexican Independence Day, Spanish Heritage Month and Day of the Dead.
America will always be the land of the free and home of the brave, where pop-culture and politics influence our behaviors and where you can get a burger and fries at almost every corner. But it’s also a land that is constantly changing. Marketers must note that Hispanics have been changed by America and are conforming to American trends; and, in the process, they’ve made a few changes themselves. What’s more American than that?
Source:
http://www.adweek.com/news/advertising-branding/hispanic-youth-trends-difficult-path-106897
