Google+ Hispanics: How to Increase SEO with Social Media – Part 3

Oct 12, 12 Google+ Hispanics: How to Increase SEO with Social Media – Part 3

We continue our blog on Five Ways to Increase SEO with Social Media.

Hispanics over indexing on social media could mean better ranking on Google search engines. Earlier this year, Google released two new algorithms: Panda and Penguin. While the names might sound cute, companies won’t think so once their rankings on search engines lower. Social media platforms are now married to SEO—they’re no longer just initiating engagement, awareness and keeping brands top-of-mind, but they’re also keeping brands top-of-Google.

Since maintaining and increasing ranking lies in the hands of social media users, companies must connect with consumers on the Internet. According to a 2012 American Pulse Survey, 80 percent of Hispanics are active on Facebook, 60.4 percent are on Twitter (over 20 percent higher than the general market), and 54.4 percent are on Google+ (15 percent higher than the general market).1 And with Hispanics spending over 20 hours a week on social media, companies who can channel their engagement are sure to see SEO impacts.2

How to engage Hispanics via social media:

3. Develop Bilingual Accounts

In order to fully resonate with Hispanics, creating English, Spanish and bilingual social media pages and groups is essential. Today, consumers tell marketers how they want to hear things, when they want to hear things, where they want to hear things, and in what language they want to hear things. By showing Hispanic consumers their voices are being heard, companies will enjoy the benefits of a higher Hispanic following.

Look for Part #4 on Five Ways to Increase SEO with Social Media in a future blog.

Sources:
1. BIGinsight. (2012, Feb.) “Hispanics Log in to Social Media More Often than Other Ethnic Groups.” The American Pulse Survey. Prosper Business Development Corp.
2. Fusion Communications, Inc. (2012.) “Hispanic Market 2012.” Retrieved from http://www.hispanicize.com/wp-content/uploads/2012/03/Hispanic-Market-2012-Infographic-Copy.jpg

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