Google+ Hispanics: How to Increase SEO with Social Media
We begin our blog on Five Ways to Increase SEO with Social Media.
Hispanics over indexing on social media could mean better ranking on Google search engines. Earlier this year, Google released two new algorithms: Panda and Penguin. While the names might sound cute, companies won’t think so once their rankings on search engines lower. Social media platforms are now married to SEO—they’re no longer just initiating engagement, awareness and keeping brands top-of-mind, but they’re also keeping brands top-of-Google.
Since maintaining and increasing ranking lies in the hands of social media users, companies must connect with consumers on the Internet. According to a 2012 American Pulse Survey, 80 percent of Hispanics are active on Facebook, 60.4 percent are on Twitter (over 20 percent higher than the general market), and 54.4 percent are on Google+ (15 percent higher than the general market).1 And with Hispanics spending over 20 hours a week on social media, companies who can channel their engagement are sure to see SEO impacts.2
How to engage Hispanics via social media:
1. Converse
Social media provides an excellent platform for consumers to communicate with brands in real time, voicing questions, positive feedback and concerns. Keep conversations going to engage, vs. alienate, consumers on the web. Continuing conversations increases traffic and activity on brand’s social media channels. Google’s algorithms take note—automatically positioning the brand higher on its rankings.
Look for Part #2 on Five Ways to Increase SEO with Social Media in a future blog.
Sources:
1. BIGinsight. (2012, Feb.) “Hispanics Log in to Social Media More Often than Other Ethnic Groups.” The American Pulse Survey. Prosper Business Development Corp.
2. Fusion Communications, Inc. (2012.) “Hispanic Market 2012.” Retrieved from http://www.hispanicize.com/wp-content/uploads/2012/03/Hispanic-Market-2012-Infographic-Copy.jpg
