Health Insurance Ethnic Infograph

Mar 12, 13 Health Insurance Ethnic Infograph

By Martha C. Rivera, Director, Strategy and Insights

Hispanics are one of the most attractive consumer segments for health insurers due to the enactment of the Affordable Care Act. As a vast portion of Hispanic Americans do not have employer-provided health insurance, the Health Insurance Exchanges will be widely used for Hispanic buyers of individual insurance.

For the first time, Americans will be massively able to buy health insurance outside of what their employers might offer. Consequently, the relationship between health insurance companies and insurance policy buyers will not be mostly filtered by employers. That will drastically change the current paradigms. Hispanics are one of the segments that will extensively utilize the Health Exchanges. Hence, insurers need to prepare accordingly to respond effectively to the specific needs of this growing population segment.

“As the State Exchanges launch approaches, health insurance providers need to realize that a vast segment of their users will come from ethnic groups and some of them will need in-language and culturally relevant communications,” said George L. San Jose, president and chief creative officer of The San Jose Group. “Only the health insurance companies who realize this and prepare accordingly will succeed in a new market where the entire sector hasn’t had prior experience.”

health care infographic

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