Latino Micro Trends 2010-2015: Trends 3 & 4
Mixed Martial Arts: Fox Sports and UFC have recently announced the broadcasting of mixed martial art (MMA) fights across 18 Latin American countries. Its growing popularity among Latinos should not be seen as a surprise, after all. AT&T tapped into this relationship in 2008, hiring Lopez family Olympic Tae-Kwon-Do champions to appear in TV commercials. Further back, MMA actually is a 1960s Brazilian invention, as the world-renown Gracie family promoted “anything goes” bear-hand contests to prove the superiority of Jiu-Jitsu, now an almost mandatory specialty among octagon gladiators. Leveraging MMA fighters to endorse products is one obvious way to promote brands, driving consumption directly among Hispanic males, or more widely positioning a brand along aggression, power and skillfulness attributes, as valued by a younger generation of modern Latinos across the Americas.
Dance Music Renaissance: Evolving in ebbs and flows over the years, electronic dance music is enjoying a mild renaissance, largely driven by the Latino youth in the U.S. and abroad. Top international publication DJ Mag is launching its Latin American magazine this year, celebrated with a VIP party at Buenos Aires’ Crobar last month. NPR’s weekly nationwide radio music show Alt.Latino showcases new artistic experiments, such as hip-hop samba from Brazil, electro Tango from Argentina, heavy-metal merenge from Mexico, etc. And erupting into the mainstream, DJ Kaskade’s popularity is being fueled by Latino-centric Miami and LA club scenes, which are catapulting him across global DJ rankings: top 200 in 2008, #51 in 2009, #35 in 2010, and potentially higher up in coming polls. As a stereotype buster, the fact that Kaskade is non-Hispanic attests to the largely cosmopolitan nature of many Latino clubbers. In this context, brands seeking coolness and popularity can try to connect with influential subcultures at a grassroots level. In the media space, there are numerous opportunities for ultra-modern movie soundtracks, as well as for TV commercials playing Techno music (beyond traditional spots featuring Japanese cars). Other branding possibilities are considered next.
Check back in the coming weeks for additional Latino Micro Trends from 2010 – 2015!
Cover Photo Source: Ehab Othman / Shutterstock.com
11 Comments
Leave a Comment
You must be logged in to post a comment.
great site,good info!
Hello! Just want to say thank you for this interesting article! =) Peace, Joy.
Pretty nice post. I just stumbled upon your weblog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your rss feed and I hope you write again very soon!
That is really interesting, You’re an excessively skilled blogger. I’ve joined your feed and stay up for in search of extra of your magnificent post. Additionally, I’ve shared your site in my social networks!
Good article. I certainly love this website. Stick with it!
I absolutely love your site.. Pleasant colors & theme. Did you build this amazing site yourself? Please reply back as I’m planning to create my very own website and want to find out where you got this from or just what the theme is named. Many thanks!
It’s perfect time to make some plans for the future and it’s time to be happy. I have read this post and if I could I desire to suggest you few interesting things or advice. Perhaps you could write next articles referring to this article. I want to read more things about it!
Nice post. I was checking continuously this blog and I’m impressed! Very helpful information specifically the last part 🙂 I care for such info a lot. I was seeking this certain information for a very long time. Thank you and best of luck.
Hi, thanks much for your viewpoints, I really like the particular web-site, I will keep coming back for future content pages and launches, Cheers, Laura.
I just want to say I’m all new to blogging and seriously loved this web page. Very likely I’m going to bookmark your site . You really come with superb posts. Kudos for sharing with us your website.
I just want to mention I’m beginner to weblog and certainly loved your web page. Very likely I’m going to bookmark your blog . You actually come with awesome well written articles. Regards for sharing your blog.