Latino Micro Trends 2010-2015: Trend 7

Jan 24, 12 Latino Micro Trends 2010-2015: Trend 7

Multicultural Super-Heroes: According to a Marvel top executive, Obama’s election was pivotal in the release of multiethnic Spider-Man. Though half-Black, half-Latino Miles Morales currently is a small-scale alternative to mainstream Peter Parker, there has been some speculation whether a minority actor should be cast as Spider Man in future movies. As metropolitan America becomes more and more multiethnic according to the U.S. Census Bureau, it does make sense that Matrix’s Morpheus and the rebels from Zion are mostly Black and Latino. Overall, as comics often reflect larger social realities, the new U.S. demographics will be matched by a roster of multi-ethnic super-heroes. Wouldn’t Green Lantern’s recent popularity come from his half-Mexican, half-Irish background? Brands that can anticipate a conversation of virtue and empowerment with the metropolitan youth will have much to gain in appreciation and admiration, and in recognition of this great nation’s melting pot in action.

This study on Latino Micro Trends was conducted by The San Jose Group, a premier multicultural marketing agency with over 30 years of experience helping clients’ brands connect with people. For more information on this article’s topic, please email or visit us at


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