Do Hispanics Keep up with the Jones’? Part 3

We continue our blog on Do Hispanics Keep up with the Jones’? Make Your Ad a Melting Pot What is “American” and how is our melting pot changing? Music Interests Hip-Hop, Rap, R&B, Rock and Country all make up hits in the top forties, but the music industry is constantly changing and they’re always looking for new influences and...

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Do Hispanics Keep up with the Jones’? Part 2

We continue our blog on Do Hispanics Keep up with the Jones’? Make Your Ad a Melting Pot What is “American” and how is our melting pot changing? Values Life, liberty and the pursuit of happiness—our forefathers did a fairly good job at setting Americans up with an opportunity for all to achieve the rights to life, liberty and...

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Do Hispanics Keep up with the Jones’? Part 1

We begin our blog on Do Hispanics Keep up with the Jones’? Make Your Ad a Melting Pot One aspect of human nature that we can’t ignore is our ability to adapt, or rather our instincts to “fit in.” Whether you’re a thirteen year old girl who’s listening to Justin Bieber because all your friends like JB, or a thirty-three year old man...

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Cereal Snacks in the Hispanic Market: What They Like about Granola

 Tony D’Andrea, PhD Director of Research and Planning – The San Jose Group Originally a 1890s American invention, granola bars are now associated with notions of “on the go” healthy nutrition. Given that U.S. Hispanics are attached to the delicious culinary traditions of their ancestral homelands, it may be surprising to learn that...

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American Family Insurance’s Multicultural Work Recognized With Three Awards

Three distinct industry awards have recognized American Family Insurance for the 30-second Spanish-language television spot “Nadie Como Tu,” created by its multicultural advertising agency, The San Jose Group. The creative execution was recognized for its creative excellence with a Silver Telly Award, Silver...

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