Addressable Media & The Holy Grail of Multicultural Marketers

Apr 21, 11 Addressable Media & The Holy Grail of Multicultural Marketers

Posted by in Multicultural Marketing, Total Market

By Jim Legg, Executive Vice President of Leadership and Integration “For years, the Holy Grail of TV’s future has been for cable TV systems to achieve Internet-like interactivity with their subscribers. In fact, the possibility of addressable TV advertising has been talked about for so long that it has taken on urban myth-like...

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Q&A with Diego Cantu, Creative VP: Integrated Is As Integrated Does

Oct 21, 10 Q&A with Diego Cantu, Creative VP: Integrated Is As Integrated Does

Posted by in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Don Draper’s Season four plotline in Mad Men consisted in part of an agency finding its own identity. Rather than tweeting, YouTubing, Facebooking, SEMing, etc., Draper’s messaging access was limited to the old school PR routes of word-of-mouth, gossip over an Old-Fashioned and award shows. Essentially, the work spoke for itself....

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