Practically every time I discuss the future of global business opportunities, specifically when it comes to new emerging international markets, China always finds its way into the conversation. It does not matter whether the conversation is with a potential client looking for new growth or a fellow international veteran currently...
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Integrated marketing agency to launch a mass media campaign Chicago, Illinois — Tribeca Flashpoint Media Arts Academy has selected The San Jose Group to plan and launch a media campaign for the greater Chicagoland market. The San Jose Group, a total market integrated marketing and advertising agency based in Chicago, adds the...
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By Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group “Losing a client” is a painful but almost an unavoidable fact of life in advertising. Although the winning agency would never question their client’s favorable decisions, the review process is often a mysterious one. And that’s not because of personal...
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