World Cup top sports marketing event of the year

May 19, 10

Posted by George San Jose in CPG, Healthcare, Insurance, Latin America, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

With the 2010 World Cup creeping closer and closer, major brands have already launched campaigns to associate their image with what is being called the top sports event by some companies. The other day, AdAge posted an article about what marketers are doing on a global scale around the World Cup. One of the most interesting aspects...