Exposing the Millennial Myth – What’s the real deal?

Jun 13, 14 Exposing the Millennial Myth – What’s the real deal?

Posted by in Total Market

By Cassandra Bremer, Content Manager and Developer at The San Jose Group Quarterbacks throw Hail Marys; hockey players pull their goalies; advertisers post viral videos. Sure, viral videos have their place—views boost recognition, keep brands top-of-mind, increase SEO and occasionally bring viewers back to the brand’s website for...

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Mobile Recall: Targeting Smartphone Users Part 1

May 01, 12 Mobile Recall: Targeting Smartphone Users Part 1

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

It is becoming impossible to escape digital advertisements these days as smartphones and tablets continue to become more advanced. In the past few years, mobile devices with Internet connectivity have transitioned from luxury to necessity: Lost? Just use the GPS that comes with your phone; hungry? Here is a list of restaurants...

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