Gift of Hope Organ & Tissue Donor Network Names San Jose Public Relations As Total Market Communications Partner

Jan 26, 12 Gift of Hope Organ & Tissue Donor Network Names San Jose Public Relations As Total Market Communications Partner

Posted by in Nonprofit

Building upon its initial relationship which started in 2009, Gift of Hope Organ & Tissue Donor Network has named San Jose Public Relations (SJPR) as its total market communications agency of record for 2012. The effort will consist of strategic planning, media relations and community relations to build awareness around Gift of...

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In the New “Digital Age” another gap develops. This time, Hispanics and African-Americans are on the positive end of the spectrum.

Feb 18, 11 In the New “Digital Age” another gap develops. This time, Hispanics and African-Americans are on the positive end of the spectrum.

Posted by in CPG, Digital Consumer Lifestyle, Multicultural Marketing, Total Market

Since the mass consumption of personal computers and access to the Internet, Hispanics and African Americans are yet again catching up to the mainstream… and this time surpassing it. Cell phone penetration among minority communities is higher than the mainstream where 87% of Hispanics and Non-Hispanic African Americans (NH...

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