Online Consumer Relationship Marketing (CRM): Building a Loyal Consumer Base among Hispanics

Tony D’Andrea, PhD, Director of Research and Planning at The San Jose Group To develop a sustained relationship with consumers, marketers are now adding digital platforms integrated with above and below the line marketing. This is not about brand or product placement in TV shows online or offline. Online initiatives now arise as a...

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American Family Insurance Explores the Hispanic Interpretation of the American Dream in New Ad Campaign

Oct 05, 11 American Family Insurance Explores the Hispanic Interpretation of the American Dream in New Ad Campaign

Posted by in Insurance

Like many other foreign-born consumers living in the United States, Hispanics tend to have a strong appreciation of what the “American Dream” represents. Often times coming from difficult situations in their native countries, their past experiences shape how they define the concept. American Family Insurance, in partnership with...

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American Family Insurance’s Multicultural Work Recognized With Three Awards

Three distinct industry awards have recognized American Family Insurance for the 30-second Spanish-language television spot “Nadie Como Tu,” created by its multicultural advertising agency, The San Jose Group. The creative execution was recognized for its creative excellence with a Silver Telly Award, Silver...

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The San Jose Group Unveils Second Multicultural Concept Based on Global Truths for American Family Insurance

Multicultural agency develops concept with crossover appeal for reaching both Hispanic and general markets Continuing on the success of its previous efforts in finding global truths among Hispanic and general market audiences for client American Family Insurance, The San Jose Group (SJG) has developed a second concept that...

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SJG in the News: American Family Insurance Debuts its First Music Licensing Effort with its Current Hispanic Advertising Campaign

Transculturation of “Unique Family” General Market Campaign Features Latin Grammy Award-Winning “No Hay Nadie Como Tu” Song by Calle 13 CHICAGO – (October 28, 2010) – American Family Insurance, in partnership with The San Jose Group, recently debuted its first-ever music-licensing advertising campaign for the Hispanic market....

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