Creative Strategies for the Total Market

Apr 20, 10 Creative Strategies for the Total Market

Posted by in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Lately, we’ve been discussing ways to adjust a brand’s marketing strategies in order to reach The Total Market. This is based on the reality that the multicultural minorities in many of the top DMAs are now the majority, giving brands a reason to redefine what their “general market” and segment advertising programs should...

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We Might be Close…Very Close

Nov 05, 09 We Might be Close…Very Close

Posted by in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Last week, I enjoyed being a part of the 6th Annual Multicultural Marketing Summit, organized by Geoscape. While there, in the luxurious surroundings of the Mandarin Oriental Hotel (tough work, but somebody has to do it), I had the privilege of standing at the podium with one of our Clients, Lisa Bacus, Vice President of Marketing...

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