Latinas using social media

May 10, 10 Latinas using social media

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Sophia Mind released an interesting study about Latinas’ use of social networks that once again reinforces some key issues to consider when reaching out to online Hispanics. First, some key stats: 80% of women surveyed use the Internet more now than they did two years ago. 85% of Latinas surveyed in the U.S. regularly visit...

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Stronger Wireless Internet Networks Could Boost Online Hispanic Numbers

Mar 26, 10 Stronger Wireless Internet Networks Could Boost Online Hispanic Numbers

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

As the CTIA Wireless convention continues in Las Vegas, wireless providers are buzzing about the potential for profit behind wireless Internet. Last year, consumers spent $41 billion on wireless Internet, up 28% from 2008. Several carriers are now investing in faster networks and phone models with increased online capabilities. It...

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