Apples and Androids and Apps, Oh My!

Oct 18, 12 Apples and Androids and Apps, Oh My!

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Last month, Apple released the iPhone 5, selling five million units in the first weekend; however, after five years of smartphone supremacy, is the iPhone losing its edge to Android?1 Apple’s new release came up one million units short of projected sales, and even though the iOS still exists as the top platform used by app...

read more

Mobile Recall: Targeting Smartphone Users Part 2

May 15, 12 Mobile Recall: Targeting Smartphone Users Part 2

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

This article is Part 2 of an article posted on the SJG blog on 5/1/12. Mobile Recall: Targeting Smartphone Users. In this corner, standing at 32 gigabytes, dressed in green, we have the Android. And in this corner, weighing in at 140 grams, with 64 gigabytes, he’s already gotten a bite taken out of him, we have the Apple. The...

read more