Like It or Not, Friends and Followers Impact Consumer Behavior

Suggestion! Society claims suggestion is extremely powerful; so powerful, in fact, that our friends’ suggestions can have large impacts on our own purchasing decisions. In this mobile age, we have significant evidence to say communication amongst the masses is growing with texting, social networking, and blogging. On Facebook and...

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Painful Advertising Mistakes – #6

We continue our blog on Painful Advertising Mistakes when launching a campaign to a multicultural market. Rule: Realize transculturation is an obstacle worldwide and must be considered in your marketing campaigns. Breast Milk Baby These cultural nuances are not simply a one way street, and cultural misunderstandings in marketing...

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Alarming Rate of Diabetes Among Hispanics

Diabetes poses huge health risks for the Hispanic population, and researchers have conducted several studies to discover why Hispanics develop diabetes at a disproportionally higher rate—Hispanics are 66% more likely to develop Type 2 diabetes—than Non-Hispanic Whites.1 Several sociological and cultural factors attribute to the...

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How Companies can Increase Market Share in This Tough Economy

Feb 28, 12 How Companies can Increase Market Share in This Tough Economy

Posted by in CPG

By Keri Shane, Convergent Marketing Manager The best marketers are those who are able to change and adapt their marketing strategy to current consumer demands. Research has shown that the multicultural market has grown enormously over the past 10 years and will continue to grow in the future. In many major DMA’s, multicultural...

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