As consumers continue to lead lives in the digital world, marketers must find places to meet them. One of those places is blogs. If you’re on the Internet, and certainly if you’re reading this, you’ve been exposed to blogs. More often than not, people seek out blogs for quick access information on the web. The San Jose Group (SJG)...
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As Facebook demonstrates, sometimes a picture is worth 1,000 words, but sometimes just one: anonymous Today, people are utilizing blogs at a rapid pace for several different facets: news, entertainment, education, business/career, social media and personal logs/daily diaries. But do readers really know who they are reading, and do...
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Suggestion! Society claims suggestion is extremely powerful; so powerful, in fact, that our friends’ suggestions can have large impacts on our own purchasing decisions. In this mobile age, we have significant evidence to say communication amongst the masses is growing with texting, social networking, and blogging. On Facebook and...
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Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group In an effort to develop a stronger relationship with Hispanics, marketers have been expanding and more fully integrating their digital assets with marketing strategies. It is no longer about having a website showcasing product lines in Spanish, but...
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Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group Hispanics are joining the Internet at breakneck speed. There will be 40 million Hispanics actively online by the mid 2010s. Yet, they already are the most engaged group in a variety of online activities. They create personal pages, post comments,...
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