How to Optimize Online Communication with Hispanic Consumers

Jan 10, 12 How to Optimize Online Communication with Hispanic Consumers

Posted by in Multicultural Marketing, Total Market

Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group Hispanics are joining the Internet at breakneck speed. There will be 40 million Hispanics actively online by the mid 2010s. Yet, they already are the most engaged group in a variety of online activities. They create personal pages, post comments,...

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Latino Micro Trends 2010-2015: Trends 1 & 2

Dec 20, 11 Latino Micro Trends 2010-2015: Trends 1 & 2

Posted by in Latin America, Total Market

Tony D’Andrea, PhD, Director of Planning and Research at SJG Why not macro trends one may ask. Because these refer to large yet widely publicized demographic trends: 51 million U.S. Hispanics with $1.3 trillion in purchasing power, indexing higher in the consumption of a variety of product categories, and responsible for most of...

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