Olympic Sized Branding Opportunity

May 15, 15 Olympic Sized Branding Opportunity

Posted by in Multicultural Marketing

By Jestelle Irizarry The countdown to the 2016 Olympic Games is on, and Rio de Janeiro is preparing to welcome millions of people from around the world. The Olympics are a global property, reaching over 180 markets through TV and digital broadcasts, making the games not only the ultimate competition for athletes but for brands,...

read more

Big Business Opportunities for U.S. Companies in Brazil

Oct 19, 09 Big Business Opportunities for U.S. Companies in Brazil

Posted by in CPG, Latin America

I recently had the pleasure of appearing on a Crain’s Chicago Business Today video segment to talk about the San Jose Network’s perspective on Brazil winning the 2016 Olympic bid. There is great potential for U.S. companies expanding into Latin America, especially since Brazil will host both the 2014 World Cup and the...

read more