Reader vs. Writer Survey Results – Part 2

As consumers continue to lead lives in the digital world, marketers must find places to meet them. One of those places is blogs. If you’re on the Internet, and certainly if you’re reading this, you’ve been exposed to blogs. More often than not, people seek out blogs for quick access information on the web. The San Jose Group (SJG)...

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Blogging Trends: The Individuals Perspective

As Facebook demonstrates, sometimes a picture is worth 1,000 words, but sometimes just one: anonymous Today, people are utilizing blogs at a rapid pace for several different facets: news, entertainment, education, business/career, social media and personal logs/daily diaries. But do readers really know who they are reading, and do...

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Trust is Important, Trust Me

There’s a saying in small Midwest towns; “What is a jerk’s favorite thing to say?–It’s just business.” Many people tend to be more profane with this phrase, but the main point is ideas like this are formed through people’s negative perception of business transactions where profitability is top priority. Characteristics like...

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