SJG in the News: American Family Insurance Debuts its First Music Licensing Effort with its Current Hispanic Advertising Campaign

Oct 29, 10

Posted by George San Jose in Insurance, Multicultural Marketing, Total Market

Transculturation of “Unique Family” General Market Campaign Features Latin Grammy Award-Winning “No Hay Nadie Como Tu” Song by Calle 13 CHICAGO – (October 28, 2010) – American Family Insurance, in partnership with The San Jose Group, recently debuted its first-ever music-licensing advertising campaign for the Hispanic market....