Cereal Snacks in the Hispanic Market: What They Like about Granola

Nov 17, 11

Posted by George San Jose in CPG, Multicultural Marketing, Total Market

 Tony D’Andrea, PhD Director of Research and Planning – The San Jose Group Originally a 1890s American invention, granola bars are now associated with notions of “on the go” healthy nutrition. Given that U.S. Hispanics are attached to the delicious culinary traditions of their ancestral homelands, it may be surprising to learn that...