Channel strategy for the Nueva Latina

Jun 07, 10

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

For channel strategists, the Nueva Latina is a challenging (yet exciting!) demo to target because “she” cannot be characterized by one definition. Depending on language and content preference, selecting media vehicles to best reach her can be tricky. Sixty percent of this Nueva Latina segment prefer to consume media in...