Olympic Sized Branding Opportunity

May 15, 15 Olympic Sized Branding Opportunity

Posted by in Multicultural Marketing

By Jestelle Irizarry The countdown to the 2016 Olympic Games is on, and Rio de Janeiro is preparing to welcome millions of people from around the world. The Olympics are a global property, reaching over 180 markets through TV and digital broadcasts, making the games not only the ultimate competition for athletes but for brands,...

read more

World Cup top sports marketing event of the year

May 19, 10 World Cup top sports marketing event of the year

Posted by in CPG, Healthcare, Insurance, Latin America, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

With the 2010 World Cup creeping closer and closer, major brands have already launched campaigns to associate their image with what is being called the top sports event by some companies. The other day, AdAge posted an article about what marketers are doing on a global scale around the World Cup. One of the most interesting aspects...

read more