Addressable Media & The Holy Grail of Multicultural Marketers

Apr 21, 11

Posted by George San Jose in Multicultural Marketing, Total Market

By Jim Legg, Executive Vice President of Leadership and Integration “For years, the Holy Grail of TV’s future has been for cable TV systems to achieve Internet-like interactivity with their subscribers. In fact, the possibility of addressable TV advertising has been talked about for so long that it has taken on urban myth-like...