Creative Strategies for the Total Market

Apr 20, 10

Posted by George San Jose in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Lately, we’ve been discussing ways to adjust a brand’s marketing strategies in order to reach The Total Market. This is based on the reality that the multicultural minorities in many of the top DMAs are now the majority, giving brands a reason to redefine what their “general market” and segment advertising programs should...