The Impact of Brand-Centric Hispanics on CPG Shopping Trends

Feb 12, 13 The Impact of Brand-Centric Hispanics on CPG Shopping Trends

Posted by in CPG, Multicultural Marketing, Total Market

Allocating advertising budget money is a complicated task, but one thing is simple: spending a portion of that money on the Hispanic market is a must for CPG companies to increase sales and solidify their brand as a staple in their shopping carts. In 2010, Hispanics spent over $125 billion on CPG products: 11.8 percent of total...

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Packaged Meats among Hispanics: Complex Tastes and Consumption Patterns among the Highest Spenders in America

Aug 11, 11 Packaged Meats among Hispanics: Complex Tastes and Consumption Patterns among the Highest Spenders in America

Posted by in CPG, Multicultural Marketing, Total Market

By Tony D’Andrea, PhD, Director of Planning and Research at SJG Whether shopping at modern supermarkets or socializing at traditional carnicería butchers, Hispanics have emerged as the highest spenders of meat products in America.  According to the most recent data from the U.S. Bureau of Labor Statistics, Latino households spend...

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