American Family Insurance’s Multicultural Work Recognized With Three Awards

Three distinct industry awards have recognized American Family Insurance for the 30-second Spanish-language television spot “Nadie Como Tu,” created by its multicultural advertising agency, The San Jose Group. The creative execution was recognized for its creative excellence with a Silver Telly Award, Silver...

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The San Jose Network, Ltd. Celebrates 14th Annual Conference

The San Jose Network, Ltd. (SJN), the largest marketing communications group serving clients in multicultural convergent markets within the U.S. and Latin America, hosted its 14th annual conference at the offices of network affiliate, The San Jose Group, on May 5-6 in Chicago, IL. With the theme of “Advertising Today: Trends and...

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The San Jose Group Unveils Second Multicultural Concept Based on Global Truths for American Family Insurance

Multicultural agency develops concept with crossover appeal for reaching both Hispanic and general markets Continuing on the success of its previous efforts in finding global truths among Hispanic and general market audiences for client American Family Insurance, The San Jose Group (SJG) has developed a second concept that...

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We Might be Close…Very Close

Last week, I enjoyed being a part of the 6th Annual Multicultural Marketing Summit, organized by Geoscape. While there, in the luxurious surroundings of the Mandarin Oriental Hotel (tough work, but somebody has to do it), I had the privilege of standing at the podium with one of our Clients, Lisa Bacus, Vice President of Marketing...

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Cultural Convergence Marketing – Starting with the Right Foundation

In a previous post, we discussed the changing demographic landscape that calls for a new marketing approach – Cultural Convergence Marketing. And you were left wondering – how do I apply this to my brand? Of course we wouldn’t leave you hanging!  Over the next couple of weeks and months, we’ll talk about how to apply this model to...

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