Cultural Convergence Marketing – Addressing the New “General Market”

Oct 29, 09

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

In our business, the term “General Market” has come to have a specific definition – we have known it over the years to describe the population that has comprised the largest mass of the population, namely “non-Hispanic whites.” The “General Market” has traditionally commanded the lion’s share of marketing budgets and attention,...