Painful Advertising Mistakes

Mar 27, 12 Painful Advertising Mistakes

Posted by in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Latin America, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

It does not take a sociologist to realize that social norms, interests, humor, fashion and social codes such as language vary from culture to culture. Therefore, when launching a campaign to a multicultural market, advertisers and marketers alike have to avoid a few faux pas that could cost their company time, money and reputation....

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How Companies can Increase Market Share in This Tough Economy

Feb 28, 12 How Companies can Increase Market Share in This Tough Economy

Posted by in CPG

By Keri Shane, Convergent Marketing Manager The best marketers are those who are able to change and adapt their marketing strategy to current consumer demands. Research has shown that the multicultural market has grown enormously over the past 10 years and will continue to grow in the future. In many major DMA’s, multicultural...

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