Online Consumer Relationship Marketing (CRM): Building a Loyal Consumer Base among Hispanics

Dec 15, 11

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Multicultural Marketing, Total Market

Tony D’Andrea, PhD, Director of Research and Planning at The San Jose Group To develop a sustained relationship with consumers, marketers are now adding digital platforms integrated with above and below the line marketing. This is not about brand or product placement in TV shows online or offline. Online initiatives now arise as a...