In the New “Digital Age” another gap develops. This time, Hispanics and African-Americans are on the positive end of the spectrum.

Feb 18, 11

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Multicultural Marketing, Total Market

Since the mass consumption of personal computers and access to the Internet, Hispanics and African Americans are yet again catching up to the mainstream… and this time surpassing it. Cell phone penetration among minority communities is higher than the mainstream where 87% of Hispanics and Non-Hispanic African Americans (NH...