CPG Food Brands Expand Digital Marketing in the Hispanic Segment

Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group In an effort to develop a stronger relationship with Hispanics, marketers have been expanding and more fully integrating their digital assets with marketing strategies. It is no longer about having a website showcasing product lines in Spanish, but...

read more

How to Optimize Online Communication with Hispanic Consumers

Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group Hispanics are joining the Internet at breakneck speed. There will be 40 million Hispanics actively online by the mid 2010s. Yet, they already are the most engaged group in a variety of online activities. They create personal pages, post comments,...

read more