Online Shopping Trends among Latinos

By Tony D’Andrea, PhD – Director of Planning and Research SJG It’s no news that Hispanics are matching and even exceeding the rest of the nation in terms of online engagement. But what is surprising is that they join the Internet at a rate four times faster than the national average. Forty million Latinos will be actively online by...

read more

Goal! Connecting Brands with Hispanics via Sport Sponsorships

Tony D’Andrea, PhD – Director of Research and Planning – The San Jose Group Whenever Latinos gather for a TV party, chances are they are watching a soccer game or a fight (boxing, wrestling or mixed-martial arts). If their background is Caribbean, then they may be up for baseball. As Nielsen ratings demonstrate year after...

read more

Back to basics: Hand-Drawn

By Lara Grad, Senior Art Director at The San Jose Group Lately I have noticed a surge of interest in hand-drawn typography in advertising design. For a while I saw this revival mostly in book cover design, but it now seems to have spilled over to mainstream design in both print and digital media advertising. I believe this is a...

read more