Digital Archives - SJConsulting Blog

LATIN AMERICA ONLINE: WHAT A CONNECTED LATIN AMERICA MEANS FOR BUSINESSES

Sep 24, 15

Posted by George San Jose in Latin America

By Cassandra Bremer, Content Manager and Developer at The San Jose Group Latin America is young, online and social, and that creates a huge potential for American companies to win a market share of the continent’s booming emerging middle class. As digital and social strategies are becoming more paramount for brands in the U.S. to...

Mobile Recall: Targeting Smartphone Users Part 2

May 15, 12

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

This article is Part 2 of an article posted on the SJG blog on 5/1/12. Mobile Recall: Targeting Smartphone Users. In this corner, standing at 32 gigabytes, dressed in green, we have the Android. And in this corner, weighing in at 140 grams, with 64 gigabytes, he’s already gotten a bite taken out of him, we have the Apple. The...

Mobile Devices—Our Lifestyle Connections

Mar 13, 12

Posted by George San Jose in Digital Consumer Lifestyle, Multicultural Marketing, Total Market

By Cassandra Bremer, Junior Executive at The San Jose Group Mother: “The iPhone is a terrible phone.” Daughter: “What are you talking about? The iPhone is awesome; the thing can do basically anything you want it to do: call, text, email, run apps, stream video, upload photos, Facebook, etc.” Mother: “I’m not talking about all that...