The Digital Behavior of Latinos in Entertainment Consumption

Nov 23, 11

Posted by George San Jose in Multicultural Marketing, Total Market

Tony D’Andrea, PhD Director of Research and Planning – The San Jose Group If you want to understand and even influence new forms of behavior “on the go,” then Hispanics are a group to watch. They engage with mobile and online technologies at levels that often overindex the general market. According to Comscore and Emarketer data,...