Hispanic Grocery Retailer: Bodega vs. Big-Box Store

Apr 10, 12

Posted by George San Jose in CPG

Big-box chains have been expanding their ethnic offerings to better serve general and multicultural consumers. Supermarkets and superstores have been increasing aisle areas for ethnic products, adding signage and bilingual staff and even revamping entire stores in areas densely populated by Hispanics. As big (general market)...