Goal! Connecting Brands with Hispanics via Sport Sponsorships

Feb 13, 12

Posted by George San Jose in CPG, Digital Consumer Lifestyle, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Tony D’Andrea, PhD – Director of Research and Planning – The San Jose Group Whenever Latinos gather for a TV party, chances are they are watching a soccer game or a fight (boxing, wrestling or mixed-martial arts). If their background is Caribbean, then they may be up for baseball. As Nielsen ratings demonstrate year after...