A Brand is a Knot into which Relationships are Tied

Apr 17, 12

Posted by George San Jose in CPG, Healthcare, Insurance, Multicultural Marketing, Nonprofit, Total Market, Travel and Leisure

Ozzie Guillen and the Miami Marlins are in quite a predicament. Because of Guillen’s recent controversial remarks about a certain Cuban dictator, the baseball team who is all ready struggling to fill the seats in its new stadium just offended its target audience. The target happens to be among the largest MLB fan population in the...