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Posts Tagged "George L. San Jose"
By George L. San Jose, president and chief operating officer of The San Jose Network. For the first time in over 50 years, the United States and Cuba are formally reestablishing diplomatic ties, leaving implications for American businesses seeking to expand their markets. The Cuban embassy in Washington, D.C. opened its doors on...
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By Jestelle Irizarry Disneyland, or more recently known as “measles kingdom,” is bringing light to an important consumer healthcare topic: parents’ decisions whether to take advantage of preventive care or not. Chronic diseases—like heart disease, cancer, and diabetes—are responsible for seven of every ten deaths in the United...
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By Jenny Bergman, Junior Executive Intern at The San Jose Group Motivated by the massive winter storm that spoiled in-store shopping plans and prevented presents from arriving on time, consumers got a head start on their holiday shopping this year. The holiday season accounts for more than one-fifth of retailer’s sales for...
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By George L. San Jose, President and CCO of The San Jose Group To the average consumer, advertising and public relations have never really seemed like two distinctly different marketing tools—branded content seems like branded content. After all, advertising and PR share the same goal: engaging and ultimately communicating a...
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Over the past few years, the number of companies that offer wellness programs and incentives to their employees has increased significantly. Companies are no longer just offering employees discounted memberships to gyms as a part of their wellness programs. The 60% of companies with wellness initiatives are offering incentives that...
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